Light as a…Fetherston!

Posted on February 17, 2012 by Soho Boutique

June! I can hardly wait for June! Not only will my baby girl be arriving, but a new line is coming to Soho and I am so excited about it!

I knew from the moment I walked into the perfectly simple but elegant showroom of Erin Fetherston in NYC that this was going to be a great match. Erin’s designs are whimsically feminine, perfectly cool and simply light and airy. They have just the right amount of embellishment and detail to make them stand out in a crowd, yet maintain a sophisticated mien.

Erin was born and raised in the San Francisco Bay area and attended Parsons Paris to study design. Ever since her debut during the Paris haute couture shows in 2005, Erin has been earning the brand a devoted following of press & celebs.

Fetherston is also known for her multi- media projects, creating short films and photographic works in tandem with famed photographer Ellen Von Unwerth featuring Kirsten Dunst, Zooey Deschanel and Karen Elson. Among her honors, Fetherston was a recipient of the 2007 Ecco Domani Fashion Foundation Award, a finalist for the 2007 CFDA/ Vogue Fashion Fund, and in 2009 was inducted as a member of the CFDA. In April of 2010, Fetherston was named as guest designer and creative consultant for irreverent lifestyle brand Juicy Couture.

When I read a recent article on “a day in her life” I was not at all surprised to find out her day started at 7:45am and didn’t end until she started to decompress at 11:00pm at night!!  You cannot get this close to perfection in an average 8 hour workday!

You can get to know Erin a little better through this great video of her showing off her own personal closet. FABULOUS!!! I love this!

Welcome to Soho, Erin!!! We can’t wait til your arrival in June!

Source – Milk Made.

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A New Shoe In Town

Posted on February 9, 2012 by Soho Boutique

We are so excited to introduce our latest designer, Loeffler Randall! I first fell in love with the brand at Barneys in NYC two years ago and it has been a love affair ever since. The shoes are chic, versatile and comfortable; exactly what every fashionista needs in her closet.

Designer and founder, Jessie Randall, was looking for a shoe that was luxurious, well-made and feminine, and most importantly affordable. With those ideals in mind, Loeffler Randall was founded in the fall of 2005 filling a niche in the shoe market that consumers were craving. Their flat boot Matilde quickly became a staple in the wardrobes of designers and celebrities alike.

Now you can see for yourself how amazing these shoes are! Check out some of the looks you can soon find at Soho:


Randall recently has been all over the press. From Vogue to Matchbook Magazine, she has been receiving high praise for her “wearable heels” (who would want heels any other way?) and dreamy collection of wedges.

 

 

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Best & Worst of the Golden Globes

Posted on January 21, 2012 by Soho Boutique

I love watching the awards shows and the Golden Globes is no exception! Of course, I don’t typically watch for the actual awards, but rather the fashion – of course. Every year I become completely mesmerized by the amazing fashion eye candy – and the not-so-fabulous duds.

Here are my picks from this year’s Golden Globes for the best and worst dressed. Be sure to leave a comment letting me know what you think of these and if you would have put anyone different on the list.

THE BEST

Emma Stone in Lanvin. I just love this girl and this dress!! She looks stunning. Only a true fashionista can rock a Lanvin Dress and an “Eagle Belt”!! This pretty lady knows what she is doing!!

Sophia Vergara in Vera Wang. Could this woman be any sexier?? I love that she wore navy blue! She knows her body and wears things that suit her. This is a woman you cannot take your eyes off! She also seems like a woman you would like to share a pizza and glass of wine with. Definitely my kind of girl!

Angelina Jolie in Atelier Versace. This is the “new” Old Hollywood to me. She looks like a movie star!! The dress is simple, structured pale and has a burst of color! She adds a red lip – how very French of her! Not many people could pull this off, but she nails it!!

Octavia Spencer in Tadashi Shoji. This woman looks amazing!! The color – the neckline – the ruching – AND did you see those earrings!! She was simply gorgeous. :) Congratulations Octavia!!


Heidi Klum in Calvin Klein. P-E-R-F-E-C-T-I-O-N. Are you kidding me?!?! It just doesn’t get any better then this. What I wouldn’t do to be able to pull off this look.


THE WORST

Piper Perabo in Theyskens’ Theory. This woman chases down criminals in Loubuitans on that terrible show of hers (that I watch!!!) and THIS is what she wears on the red carpet?? Someone needs to arrest HER for wearing this dress. This is definitely not one of her best looks. :(

Michelle Williams in Jason Wu. I expect more from this smart, beautiful woman!! She won the Globe for her portrayal of one of the most feminine and sexy women in our history and this is what she wears?! Crushed velvet and a headband. I think Mr. Wu  may have been out to lunch the day he dressed Michelle!

Lea Michele in Marchesa. Lea…don’t you know that Halle Berry is the only one that can pull off this look – and she did it 10 years ago!  You CAN leave some things to the imagination. And not to mention, this dress is flat out dangerous. One quick turn and Ms. Michele could have joined the likes of Ms. Jackson in another “nipple-gate” scandal.


Amanda Peet in Marc Jacobs. She must have forgotten about the Globes and rushed from an audition for a remake of Little House on the Prarie. That is the only thing that can explain this ill-fitting, unflattering disaster!

Julie Bowen in Reem Acra. Someone needs to “Reem” out Julie’s stylist! This is just not a good look for Julie. She is gorgeous and obviously spends time to stay fit. This dress – this hair – this a “modern” mistake! She can definatley do better than this!!


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Holiday Gift Guide – Part One: Soho

Posted on November 23, 2011 by Soho Boutique

Black Friday is totally over-rated!!

Okay.

There. I said it. Black Friday IS completely over-rated!

And I know that YOU know that too!

Seriously, who wants to spend their day off, making their way through crowds of people? Who wants to stand in lines that seem to never end? Who wants to show up 3 hours before a store even opens because you’re scared you won’t get exactly what you want? WHO? Not me – and not you either!

That is why I’ve put together the Holiday Gift Guide 2011 for you. This Gift Guide is going to help ease some of your stress and allow you to enjoy the holidays – like we should. Over the next few weeks, I will share not only ideas from Soho, but also some from my favorite stores and designers. Feel free to post comments and let me know some of your ideas as well!

GIFT GUIDE – PART ONE: SOHO BOUTIQUE

Little Gems: Chic finds at Soho for $100 or less

Kendra Scott Jewelry
This playful jewelry is ideal for any woman who wants to make a statement, whether she’s wearing an evening gown or wants to dress up a blouse and jeans. During this holiday season all Kendra Scott Jewelry is 25% off at Soho!!

Love Quotes Scarves
People don’t always love buying these for themselves, but they certainly love getting them as gifts. Scarves are one of the most often worn accessories for Fall and Winter.

 

For the Jewelry Lover

Tai Statement Bracelets (arriving the first week in Dec)
If you are looking for something a little different that shows off your amazing taste in jewelry, Tai bracelets are the thing for you! These bracelets feature braiding and knotting with precious metals, beads, and semi-precious stones in styles that combine the traditions of hand craftsmanship with modern design. Wear them separately, stacked or incorporated with other pieces in your jewelry box.


 

Dana Rebecca Designs
Made with luxurious cut diamonds and 14k gold, the Rachel Joy and the Sylvie Rose necklaces will serve as every lady’s go to piece of jewelry. Both designs are timeless treasures she will wear over and over!

 

 

 

The Luxuries

Fur
For most people, you either love fur or you don’t. If you DO love it, it is typically one of those pieces in your closet that you consider one of your favorites. Fur never goes out of style and screams chic! Now, at Soho, we have fur to suit everyone whether you are looking for vests, poncho or wraps!!

 

We also have cashmere and infinity scarves for the women in your life that likes the “finer” things!

 

Soho Gift Certificate
A Soho gift certificate is always in style and always the perfect fit. You really can’t go wrong with this one!! Mention seeing this in our blog for 15% off gift certificates from now until Dec.15th.

So this year, on the day after we stuff ourselves full of turkey and potatoes and pumpkin pie – RELAX. We’ve taken care of the ideas for you and we’ve got more coming! Stay tuned over the next few weeks for even more great ideas! Also, don’t forget to check out our gallery of current collections that we have in the store. See something you like, give us a call and we can ship it directly to you!

 

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The LOOK you NEED.

Posted on November 17, 2011 by Soho Boutique

Finally, after a hot summer and a long season of “transition” clothes, it is FINALLY time to pull out the Winter wardrobe – which I absolutely love! I could talk for hours – and hours – about my favorite Fall & Winter pieces, but since we are all busy this time of year, here is a condensed version with the focus on one FABULOUS look that nearly everyone can wear!

After walking in to Bruegger’s last weekend and having 6 people comment on what I was wearing, from head to toe, I am confident in sharing the details of my ensemble with you and knowing that you will LOVE this look and WANT to wear it all Winter! I know I am will be wearing this A LOT!

THE LOOK

Susana Monaco Black Leggings
Very simple… you need these! You will buy a pair and come back wanting more. They are comfy, flattering and oh so easy. End of story!!

Nation Tee
These tees are two things – very soft & very chic – and you need a few of these in your wardrobe. They feel like that favorite tee you have had for ages, without the wear and tear. These are the perfect layering pieces for anytime of year!!

Fur Vest
Everyone needs a little fur in their life – and this is the perfect one – at the perfect price ($295). On top of my Nation Tee, I wore my Rex Rabbit Fur Vest. This is an AMAZING vest and isn’t bulky like many that I have tried on in the past. It looks good with so many different things. I even love it over a little black dress (this is a super easy way to update your past season pieces). One of the best parts of this vest is that IT DOESN’T SHED! You may have found that Rabbit typically will shed – but Rex Rabbit does not!

Nail and Toe Polish
Not that they saw my toes, but I was wearing Lincoln Park After Dark on my fingers and toes. I know OPI has come out with several new polishes every season and they may be “passe” in the polish world, but this shade is tried and true for me. I love it! It goes with everything and is just that little extra chic detail that says “I know what I’m doing!!”

Shoes
I have been living in these boots and I just love them!!  They are comfy and even with their little bit of a rugged look, they are still super sleek. I LOVE them over leggings and with dresses. They just seem to be the perfectly unexpected shoe right now!!

*If you want to mix it up a little or want a little more coverage on your legs than just leggings, here is another option for you – Emma Pant Leggings. We absolutely LOVE these at Soho and have seen quite a few of our favorite clients around town wearing them!

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